WOORI is an acronym for Working for Outstanding, Original, Reliable, and Innovative technologies. Under the motto of “Working for better infrastructure and a safer future,” the bold and strong feel and stable structure of the font, along with the natural harmony of handwriting, express the reliability and expertise of a construction technology engineering company. In addition, a balanced rhythm is given to each word, and the vertical placement conveys a stable and familiar image.


"The pursuit of technology for the next generation" is a slogan that contains the will
to promote development for future generations through continuous technological innovation.
The red and blue curves are in harmony, symbolizing progress and trust,
and embodying the flow of technological development that is constantly moving forward.
This slogan challenges new possibilities and represents the vision of a company or
institution to create a better technology environment for the next generation.


Blue 1
Hex #99C0E1
RGB 153 / 192 / 225
CMYK 38 / 14 / 2 / 0
Blue 2
Hex #578CC2
RGB 87 / 140 / 194
CMYK 68 / 37 / 4 / 0
Blue 3
Hex #3D69A8
RGB 61 / 105 / 168
CMYK 82 / 60 / 7 / 0
Blue 4
Hex #2D519B
RGB 45 / 81 / 155
CMYK 93 / 77 / 6 / 1
Blue 5
Hex #273176
RGB 39 / 49 / 118
CMYK 100 / 96 / 22 / 9