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CI(Corporate Identity)

CI

Signature

WOORI is an acronym for Working for Outstanding, Original, Reliable, and Innovative technologies. Under the motto of “Working for better infrastructure and a safer future,” the bold and strong feel and stable structure of the font, along with the natural harmony of handwriting, express the reliability and expertise of a construction technology engineering company. In addition, a balanced rhythm is given to each word, and the vertical placement conveys a stable and familiar image.

Slogan

"The pursuit of technology for the next generation" is a slogan that contains the will
to promote development for future generations through continuous technological innovation.
The red and blue curves are in harmony, symbolizing progress and trust,
and embodying the flow of technological development that is constantly moving forward.
This slogan challenges new possibilities and represents the vision of a company or
institution to create a better technology environment for the next generation.

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Color system

Blue 1

Hex #99C0E1

RGB 153 / 192 / 225

CMYK 38 / 14 / 2 / 0

Blue 2

Hex #578CC2

RGB 87 / 140 / 194

CMYK 68 / 37 / 4 / 0

Blue 3

Hex #3D69A8

RGB 61 / 105 / 168

CMYK 82 / 60 / 7 / 0

Blue 4

Hex #2D519B

RGB 45 / 81 / 155

CMYK 93 / 77 / 6 / 1

Blue 5

Hex #273176

RGB 39 / 49 / 118

CMYK 100 / 96 / 22 / 9